When I first heard that two great friends of mine, Kyle and Meg, we thinking about starting a coffee business, I was thrilled for many reasons. Thrilled for them, because I know they both posses the heart of service, social justice, and making the world around them a better place, and this business idea seemed to fit perfectly with their passions. I was also selfishly thrilled for myself – I am a self-proclaimed coffee addict. I’m not a picky coffee drinker, either. There’s just something about coffee’s warmth, aroma, and bold flavor that has always been comforting to me.
I am lucky that both Kyle and Meg are spending this summer living in Johnson City, TN, working with me at Appalachia Service Project. When they asked me to give their first batch of newly roasted Kao Jai "Taste of Change" coffee a taste test, I immediately accepted such an honorable request. It was just after today’s early morning run, so it was about the time of the morning where I desperately needed that sustenance to get the rest of my day going. Kyle made three cups of coffee, two Taste of Change cups each roasted at a different temperature, and one cup of generic big-brand coffee. Being a coffee enthusiast, I knew all three would still taste good to me. Given the fact that Kyle set up a blind test of the three, I informed him that I was nervous about deciding I liked the generic brand the best! Luckily, this was most definitely not the case.
After a blind test of all three, it was very obvious as to which two cups were Kao Jai’s Taste of Change. While the generic brand was heavy with a distinct “burned” after taste, both Kao Jai roasts were smooth, with a simple, easy-to-drink flavor and citrus after notes. I could also tell the difference by the delicate, flowery aroma emitted by Taste of Change in both roasts. The smooth drinkability is what stood out to me the most. Its light, pleasant flavor without a super strong bite made it hard to put the coffee mug down. As a coffee lover, I would never turn down a generic cup of coffee, but put alongside Kao Jai, it would be a simple choice. I had never experienced Thai coffee until my friends brought it to Tennessee with them, and I am thankful that I was finally introduced. There’s something unique about the flavor, aroma, acidity, and body of the Thai beans that I’ve never tasted before in a coffee. It puzzles me that Thai coffee has never been widely used in the United States given this uniqueness, but soon, the rest of the county will be thankful for being introduced as well.
Kao Jai Coffee is going to be a game-changer for coffee lovers everywhere.
Margie White - Coffee Lover and Non-Profit Program Manager
Special: Free shipping on any order over $50 (Code: TASTENTELL)