Traditionally, phrases like "Fair Trade" or "Direct Trade" are used to describe the prices paid for coffee beans and the process of paying farmers. From coffee tree to your cup, coffee beans can pass through the hands of almost 10 different groups of people, so being able to cut out steps in this process to directly purchase from farmers is essential to ensure they are being paid a sustainable wage.
One of our guiding principles is to create opportunities for growth and self-sufficiency within our farming community in Thailand. In order to do so, we purchase coffee directly from our farmers at a price that we call a "Farmer Satisfied Price." This price, which is slightly higher than Fair Trade, was established based on a variety of factors including cost of living in Thailand and distance from our farmer's village to their coffee farms, children's schools, and local market.
Even though our coffee will eventually be sold 365 days of the year in America, the coffee harvesting season in Thailand only lasts for about a quarter of this time. These non-harvest months, from March-October, are essential for improving farming techniques, planting new coffee trees, and general preparation necessary for the next harvest season. Farmers only receive an income during the harvest season and are then responsible for budgeting that money to last until the next harvest.
On March 21st, our first batch of coffee will be available for purchase in America. One of our core beliefs is that transparency is essential in everything that we do. Not only do we partner with our farmers in Thailand, but we also are partnering with you. Your purchase is a direct investment in our farmers and Kao Jai Fund recipients. So to start we want to share exactly how your purchase will benefit the farming community in Thailand.
$2.75 is used to purchase green Arabica coffee beans directly from our farmers
$0.82 is used for the overall processing of the coffee and the worker's wages
By working with our farmers to determine this price based on local cost of living, we are able to help ensure that the funds received from our partnership will last throughout the year resulting in complete self-sufficiency, improved farming techniques, and increased opportunities for future generations.
To learn more about how to invest in our farmers, visit our Pre-Sale page.