A taste of change for the farmers and Akha hill tribe families.
Purchasing Kao Jai Coffee at a “farmer satisfied price” allows the farmers to do what they love year-round. Poverty in the mountains of Chiang Rai is similar to the poverty we see in the United States, specifically in the mountains of Appalachia. There is a lack of healthcare, transportation, job opportunities and adequate housing. During the non-harvest season, families are being forced to split up to seek opportunities elsewhere to support their families. Our passion for directly sourcing at a Farmer Satisfied Price helps keep families together year-round and allowing them to farm organically, improve processes and focus on what they love: coffee.
A taste of change for the coffee industry.
We want the coffee industry to taste the change, and by that we mean the new wave of specialty Thai coffee. Many roasters have told us that “no good coffee comes from Thailand” or, “sorry, but we do not think Thailand grows Arabica beans.” Well, the proof is in the brew. Our coffee is 100% Arabica coffee, and we've received rave reviews from roasters and supporters ranging from Honolulu to Boston.
A taste of change for our supporters.
We want you to know where your coffee comes from and every step from crop to cup. Everyday millions of Americans wake up and half consciously get their pot of coffee going. I am not saying that there is anything wrong with that (especially if it’s Kao Jai Coffee!), but I am saying that we can take more time to understand where our food and other items we interact with each day comes form. We want to help people understand their daily rituals in hopes of inspiring a curiosity to understand other interactions during the day. Whether it's the clothes that we wear, people we interact with or coffee we drink, everything has a story. We challenge you to not only research and ask what those stories are, but to share yours with others too!
A taste of change for volunteers.
Part of our mission at Kao Jai Coffee is to help to fund service trips and service projects because we understand the change that happens during these experiences. While volunteering and working with the Appalachia Service Project (ASP), both Kyle and I have witnessed the restoration of hope in the families being served and we have witnessed the change that happens within hundreds of volunteers that came to serve with ASP. We quickly realized that the experience is so powerful for everyone involved because of the transformation of each and every person. Spending time living, loving and working alongside a complete stranger while listening to their stories and sharing your own allows you to understand each other's stories.
Be bold: embrace change.
Change can be scary and uncomfortable, but it is also the only constant there is. We want you to “Taste the Change” and be bold, confident and excited for what is to come and how you can help to bring a positive change to the world each day!
And just remember, “if nothing ever changed, there would be no butterflies.”